Brunei jump-starts job training with APEC meet

This news feature was prepared for the APEC2000 Secretariat and is available for publication at no charge. Photos or details may be obtained from mediaconsult@apec2000.gov.bn 

BANDAR SERI BEGAWAN - August 14: Brunei, gearing up to host the APEC summit in November, is training some 2,000 job-seekers to help cater to the needs of the Asia-Pacific region's political and business elite.

But the goal is not just to ensure that the annual APEC forum goes smoothly: Brunei's leaders hope to turn that training and experience into long-term employment opportunities as the country opens up to both foreign business investment and tourism.

Officials here stress the need not only to provide training in sectors earmarked for expansion, but also to upgrade the skills of as much as one-quarter of the active workforce in the next five years. All agree that a broad-based drive to provide Information Technology training will be crucial to Brunei's future. Part of that effort encompasses the initiation of all students, starting in elementary school, in computer literacy.

Shift in mind-set

Sultan Hassanal Bolkiah, head of both State and Government, called in an address to the nation recently for nothing less than a "change in mind-set" for his tradition-loving people, saying Bruneians must "continue to move forward and equip ourselves to face the challenges of global competition."

Education Minister Abdul Aziz Umar has stressed the importance of building up the potential inherent in Brunei's human resources, including putting more emphasis on vocational and technical education.

With nearly 6,000 people looking for work, the country's unemployment rate of six percent would be the envy of many Western countries. But Mr. Aziz termed the figure "alarming," especially when compared to jobless rates of 2.8 percent in Singapore and three percent in neighboring Malaysia.

Wahab Juned, director-general of the Brunei Darussalam Economic Council (BDEC), also acknowledged a "need for continuous upskilling," but insisted: "We are not particularly worried about this. We know the people. They are retrainable people."

Tourism training

The hospitality and tourism training scheme offered to job-seekers ahead of APEC 2000 - a joint project under BDEC and the Labour Department -- is expected to jump-start the broader program. Jenny Arkle, business development manager at the Canberra Institute of Technology, which won the training contract, said participants would initially be offered "very focused training for specific skills," with the opportunity later for more in-depth learning and the possibility of pursuing studies abroad.

"We are taking advantage of the coming APEC 2000 to make a start on the hospitality and tourism sector, said Mr. Wahab. Tourism has been targeted as an area of growth potential for Brunei, a little-known destination despite its unspoiled forests and beaches and safe environment.

The Sultan Saiful Rijal Technical College already offers National Diplomas (the equivalent of British A-levels) in hotel and catering management and in travel and tourism services, combining both classroom lessons and on-the-job training.

The 142 students in hospitality and tourism "have excellent job prospects" when they finish their studies, said college Vice-Chancellor Dennis Ho, adding that most would also be working in the sector during APEC.

IT graduates in demand

Another 48 students studying for a National Diploma in information technology at the college are also "in great demand," said Noorzainab Ladi, assistant head of the computer department. "Employment is virtually guaranteed."

The Diploma students will work either as computer technicians on completion of their studies or go on to further education, usually abroad, she said. Meanwhile, all 1,000 students at the college are expected to get a grounding in computer systems.

Brunei's efforts are also focusing on 2001 and Visit Brunei Year, said Cynthia Bong, manager of the downtown Brunei Hotel, "We are trying during APEC to prove ourselves and do a good job. Promoting Brunei during APEC will bring in more tourists."

Background

As the current chair of the Asia-Pacific Economic Cooperation (APEC) forum, Brunei is hosting the annual summit of leaders from 21 member economies in November. Up to 6,000 delegates and 2,000 journalists are expected to attend the summit and related meetings, placing unprecedented demands on Brunei's services industry.

Brunei, one of the 12 founding members of APEC in 1989, aims to demonstrate that the group is "delivering to the community" by achieving tangible results in the area of economic and technical cooperation, notably education and training along with new technologies and small and medium-sized enterprises.

By strengthening its foundations, creating new opportunities and making it more relevant, Brunei also hopes to show that APEC is crucial for regional economic recovery while meeting the challenges of globalization and ensuring that small countries are not left behind the in the rush to embrace the New Economy.

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